I recently had the pleasure of sitting down with Rita and Barry Wilson, the dynamic duo behind Beaufort’s local AlphaGraphics franchise. Their journey is one of passion, hard work, and a deep commitment to the local community. As we talked, I quickly realized that their backgrounds and business reflect not only their marketing expertise but also their genuine love for helping businesses thrive.
A Marketing Powerhouse with Deep Roots
Rita and Barry’s story begins long before they arrived in Beaufort. Both have extensive backgrounds in marketing, stretching back to the early 80s when they first entered the world of advertising and event marketing. What’s particularly impressive is that the Wilsons didn’t just work in marketing—they excelled. In fact, Barry was co-owner of one of the top five ad agencies in Charlotte, where his firm handled campaigns for national and international clients. Barry’s ability to manage major accounts, US and abroad, and deliver top-tier results speaks to his expertise and understanding of the customer mindset, something he has carried into his current business venture. Rita’s expertise in consumer marketing has taken her across the country directing national women’s shows with major manufacturers and celebrities.
Their move to Beaufort in 2020 was a significant one. After decades of working in a fast-paced city environment, Rita and Barry were ready for a change. That change came in the form of purchasing the local AlphaGraphics franchise, formerly known as Murr Printing. “It was the perfect opportunity to combine our experience with our desire to get involved in a smaller, tight-knit community,” Barry explained. Since then, they’ve been working hard to bring their marketing and production expertise to local businesses, all while fostering strong community ties.
A Broad Array of Services to Help Businesses Thrive
As we delved into their business, it became clear that AlphaGraphics offers much more than just printing services. Rita and Barry have transformed their Beaufort location into a full-service production and marketing hub. Whether it’s creating eye-catching signs (both internal and external), offering high-quality print services, or developing cutting-edge technology solutions, AlphaGraphics has a broad array of services designed to help businesses succeed. They specialize in everything from direct mail and promotional items to branding and marketing strategies. And of course, professional printing.
“Understanding the customer mindset is key,” Rita emphasized. “We know that each client has unique needs, and our goal is to create customized solutions that enhance their visual experience and drive results.” From small mom-and-pop shops to larger regional businesses, AlphaGraphics works hard to tailor its services to meet the specific goals of each client. They’re not just printing flyers or designing logos; they’re helping businesses grow by creating strong branding and marketing strategies that resonate with their target audience.
A Business Built on Community Support
What really stood out to me during our conversation was how much Rita and Barry value the community. They’ve been in Beaufort for five years now, and during that time, they’ve become deeply involved in supporting local causes and building relationships with other businesses. “We believe in giving back,” Barry said. “This community welcomed us with open arms, and it’s important to us to show that same level of support.”
Their approach to business is grounded in fostering connections. Whether it’s through their involvement in local events or simply taking the time to understand what each business needs to succeed, Rita and Barry are all about making a positive impact. Their team at AlphaGraphics reflects that same commitment. “We have a talented and special group working with us,” Rita shared. “They’re just as passionate about helping our customers as we are, and that makes all the difference.”
Customer Success Stories and What’s Ahead
Over the years, AlphaGraphics has accumulated many success stories. Rita and Barry have helped countless local businesses enhance their marketing efforts and achieve their goals. From launching targeted direct mail campaigns to designing promotional materials that stand out, their work has made a tangible difference for their clients. “Seeing our customers succeed is the best part of what we do,” Barry said with a smile.
Looking ahead, Rita and Barry have exciting plans for the business. “We’re always thinking about what’s next,” Rita told me. Whether it’s expanding their service offerings, incorporating new technology, or continuing to deepen their community involvement, the future is bright for AlphaGraphics in Beaufort.
Personal Touches: From NASCAR to Dancing with the Stars
Our conversation wasn’t all business, though. I learned a few fun personal tidbits about Rita and Barry as well. For one, their son who is BMW Performance Driver, also raced in the NASCAR truck series —a fact that brought a lot of excitement to their family and has given them some pretty cool stories to share. And Rita, it turns out, has a “Dancing with the Stars” story of her own. She participated in a local charity event version of the popular TV show, an experience she described as both challenging and rewarding. “It was so much fun, and all for a good cause,” she laughed.
Final Thoughts
After spending time with Rita and Barry Wilson, it’s clear that they are more than just business owners—they’re community members, supporters, and creative problem solvers. Their deep expertise in marketing and their genuine commitment to Beaufort make them a force to be reckoned with, not just in the printing and marketing industry, but as key players in the local business ecosystem.
AlphaGraphics may be a national brand, but Rita and Barry have made their Beaufort franchise a personal, community-focused business that’s here to stay. Their story is one of hard work, passion, and the belief that helping others succeed is the true measure of success.
If you’re ever in need of print services, creative marketing, or just want to chat with two incredibly insightful and friendly business owners, you know where to go—AlphaGraphics with Rita and Barry Wilson at the helm.
